Within the last month or two, I found myself struggling to get my restaurant business in Denver, Colorado around the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal answer to all my difficulties – local search engine optimization. I contacted an experienced SEO company providing local search engine optimization services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included an array of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my company.
Local Listing Sites: Local Search Engine Optimization utilizes local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search engine rankings. The richmond seo firm provided strategies that helped boost the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data concerning my company, the details on my business that is stored on all these sites appears being a top search result.
With enhanced online visibility, I discover that more local customers started to visit my website, that is attempting to promote my brand. My service agency took care to decide on only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local SEO services include building inbound links into a business website. In keeping with Google’s latest Penguin update, my SEO company took care to create backlinks to my website from reliable websites with content related to my company. I found that relevancy was crucial because the major search engines identify keywords based on the backlinks. Another significant aspect is link speed or maybe the speed at which backlinks are set up. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google take a look at my links as spam. Additionally, they also employed tactics riichmond as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to enhance results.
Social Media Marketing Promotion: My service agency also used effective social media marketing optimization approaches to drive my target audience to my website. They built my business profile on popular social network sites for example Facebook, Twitter, Google and a lot more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search engine rankings from social websites sites (Facebook, Google , Twitter, plus more) these profiles can also be helping to drive more organic website visitors to this site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media advertising requires the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages in the matter of Google , and much more) in social media marketing sites. During my experience, focusing on a selected social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to market your web based business.
Pay per click advertising advertising (paying money to find engines to show your web site ahead search engine results) is regarded as an excellent strategy to promote business online on account of easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused entirely on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were used within my geo-targeted PPC.