Have you heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in several popular search engines like yahoo? You almost certainly wondered what it really would take that you can reach that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Optimisation (SEO) plays an important role in making sure that your business gets the very best google search ranking, which can lead to increased sales for your online company.
Search engine optimization is the process of modifying website content and meta-information to enhance the search engine ranking from the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), along with the internal (links between pages on the very same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Online Search Engine Rank on Sales
Internet consumer research estimates that between 70% and 90% of online shoppers use search engines like google to identify a specific services or products. Let’s examine factors that influence sales to find out how chesapeake seo company can enhance your revenues.
Three metrics have to forecast online sales: the standard ticket, the conversion rate, and the quantity of website traffic:
* The normal ticket is the money spent from a customer on the typical transaction. Computer and electronics stores have high average tickets (hundreds or lots of money), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the amount of site visitors, typically expressed as the amount of page views monthly.
* Conversion rates are the amount of sales divided by the volume of page views a month, expressed as being a percentage.
Let’s take a look at a good example. The Ultimate Taupe Widget (UTW) store posseses an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views monthly). Achieving an increased online search engine rank will increase the number of page views, and thus increase sales. In this particular example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).
Take into account that a higher google search rank will produce a measurable surge in traffic only if there is significant marketplace desire for taupe widgets and your website appears from the first thirty search results.
However, search engine marketing is just not likely to produce measurable results when there is very little requirement for taupe widgets. The #1 spot searching engine result pages is just not particularly impressive only if 2 people search for “taupe widgets” each month.
Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to look engines to find information. Search engines like yahoo examine page content to ascertain whether a particular page is applicable for the search word or phrase. Thus, effective keyword selection is one of the cornerstones of seo.
Each keyword is observed as supply (number of search engine result pages) and demand (number of searches). The simplest way to improve internet search engine rank is to select keywords who have favorable supply-demand characteristics; which is, ones by using a relatively high demand plus a relatively low supply. It is much more tough to improve the major search engines position of your page on the high supply, competitive keyword.
Good keywords must be relevant to your products or services line, as well as your type of business. A #1 rank for “navy widgets” is worthless when you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant search engine hits is very close to zero.
Choosing a set of target keywords is the first task in seo. The next step is employing them in your body, title, headings, and meta-tags of the page.
Are the target keywords from the text of the page. Don’t go crazy, though — the keywords should fit smoothly in the surrounding text. Search engines like google use several strategies to detect excessive keyword density, or lots of keywords stuffed into hardly any supporting text, and may minimize the rank accordingly. A page has a lot of chespeake once they obstruct the general flow of the text on the page and look like glaringly out of place
The title tag should contain information that describes the page. Except if you operate a multi-national conglomerate which is already a household name, your company’s name is not really a descriptive title. Most search engines like google make use of the title tag because the first collection of your listing in the major search engines result pages. Strive to help make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off each day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.
Incorporate keywords into the headings on the page, along with into emphasized sections (bold or large text). Despite the fact that search engines are de-emphasizing descriptive meta-tags, include keywords with them nevertheless. The description meta-tag must have a correct description of the page, as well as the keywords meta-tag should contain a pair of keywords (separated by commas) that list key concepts mentioned in the page.