Before you decide to select what you think is an ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. You can see, different colors have different meanings to different people. If you’re not familiar with the cultural significance of any certain color the product, brand, or identity you’re promoting might end up failing before it has a chance to pull off! Let’s take a closer look at the cultural significance of color in just two of today’s emerging economies.
In China, the hue red is probably the most important. No where is this color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is the color chinese people associate with fire, among the five elements its people believe create precisely what exists naturally.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another of the five elements, the planet earth, and thus, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s in contrast to Western cultures the location where the color white is utilized to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of your union of two individuals, the colour red also symbolizes fertility and prosperity. The color green represents the harvest or a new beginning and, as in America, green is symbolic of nature. In India green is also the hue employed to honor Islam.
As popular as green is, don’t apply it if you plan on using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in the center East, green may be the shade of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!