Few sunglasses have occupied this type of storied spot in American culture and history as Ray Bans.
From Presidents to celebrities, rock stars to artists, designers to runway models, there’s not really a generation alive that can’t remember owning (or wanting to own) a pair of these iconic sunglasses.
While Ray Bans now is seen about the next generation of Hollywood style setters, the famed sunglasses had a more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the first Ray Ban sunglasses are created for that Usa Army Air Corp. The Army was looking for a sunglass to protect aviators through the damaging rays of your sun, but also a sunglass that would look elegant in the dashing airman during the day.
On May 7, 1937 Bausch & Lomb officially took out the patent on the ray ban canada sale.
The initial sunglass to incorporate an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out Ultra violet rays.
The Usa Army Air Corps pilots instantly took towards the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that are similar to the original Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing about the beach in the Philippines.
Off their pragmatic beginnings offering airman protection from the sun, Ray-Bans quickly became a part of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a progressive moment in eyewear design, the Wayfarer quickly become popular among the fringe along with the well-heeled — crossing socio-economic and cultural borders — and popular with a mass market that included debutantes and beatniks.
Ironically, the initial Wayfarers were intended to be marketed to men … until women fell crazy about the sleek, shiny design that seemed to flatter any shape of face.
Soon the sunglasses begun to turn up on everyone from Presidents and trendy women to folk musicians and East Village Hipsters. Wayfarers were got a PR boost in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers from the 1961 movie Breakfast at Tiffany’s.
Through the 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wanted to look cool around the beach.
Ray-Bans popularity waned in the Seventies since the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Within the mid-70s, Ray-Ban introduced a collection of “disco” inspired sunglasses within the mid-seventies, however it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban seemed to be in the cusp of the revival. Their ray ban canada created a not-so-subtle appearance on John Belushi and Dan Akroyd within the The Blues Brothers movie. Despite wearing Ray Bans for most of the movie (Belushi actually only removes them once — when Carrie Fisher carries a rocket launcher geared towards him), sales were a paltry 18,000 pairs in 1980.
That all changed in 1982 when Ray-Ban signed a $50,000 per year contract to set Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in additional than 60 movies and tv shows.
An investment repaid when Ray-Ban received their first big return thanks to Tom Cruise donning the classic Wayfarer from the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again as well as the company could hardly keep its Wayfarers available.
In 1983, the company sold an amazing 360,000 pairs of your sunglasses. Within the future years, Ray-Bans would appear in some 80s hits, including Miami Vice, Moonlighting, along with the Breakfast Club. Sales reached 1.5 million.
Inside the Eighties, Ray-Bans and Ray-Ban Wayfarers may be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, and other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
By the 1990s, Ray-Ban once again faced a slump as Grunge ditched the trends in the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The company aimed to kick-start sales by updating the frame’s styling, but again they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the hue options past the traditional palette to add patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
Additionally they created a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, as soon as again, cheap ray ban sunglasses seemed to stare you inside the face every time you opened a fashion magazine or even a copy of men and women.
After a 10 year hiatus, Ray-Ban was dexjpky53 again as well as the original Aviator-style, longtime linked to cops and pilots, began arriving on celebrities.
As being the Ray-Band revival took hold, other designer eyewear manufacturers took notice and aimed to rush out their versions of the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article which had been started way back in 1937 and epitomizes the classic sunglass style persists.